Now that I'm gearing up for publishing (holy cow, is this really happening? someone pinch me), I've run into the idea of branding again. Specifically, author branding. I did a little research to learn more. An author's brand helps makes their content recognizable to readers. This could entail a specific color pallet across social media, a logo or image, similar cover designs for all their books, or a specific font for their byline. Some authors use just their name as their brand which works for well-known writers.
I had already made my website and twitter themes consistent. If you've seen my blog before, you probably already noticed the new template. I was using a soft image of a typewriter with dark magenta script text and a light gray damask pattern for the outer background. I wanted the design to communicate immediately that I'm a writer, which it did. Where it fell short was that it doesn't match what I write. I have two near-future science fiction novels I want to publish and am planning a space opera style novel for NaNoWriMo. Magenta script text and typewriters don't say speculative or science fiction.
But I'm making a brand for myself, not just what I write. I love star gazing which also ties in nicely with science and space. The background image is a picture from the Hubble telescope which I found on the NASA website. I also like bright and punchy colors, so I brought out the green and purple colors for the rest of the page. I really like the font I used for my name at the top and hope it will work on a book cover.
All that said, none of this is set in stone. Just like the bank I worked at did a big rebranding event, I can do it for myself too. Well, maybe not a big event. I might just tweak it a little for now. I'll leave the big events for the release of my first book.
Keep in the loop by joining Beth's publishing journey.
No comments:
Post a Comment