Indie publishing is hard. Of course, writing a book in itself is quite a feat, but beyond that, there are so many challenging aspects of self-publishing that can make the struggles of writing pale in comparison.
For those who want to turn their passion for writing into a successful career that makes decent money, learning how to market your book is one of the greatest challenges.
There are many steps to marketing a book, the first being positioning. Once you’ve written a great book—before even finalizing the title, cover, and description—you have to answer, “Who is this book for?” Which audiences will both read and love your story? This positioning goes deeper than just genre. It includes considerations like keywords, categories, comparable titles, and even the cover.
Many authors get their book positioning wrong
Let me start with an example. Do you remember the movie Passengers? The trailer presented the movie as a science fiction action flick. What moviegoers got was a romance with a spaceship backdrop. People who expected an action movie were sorely disappointed and panned the movie in reviews.

Several indie authors have made similar positioning mistakes with similar outcomes. They write an excellent book, market it as the wrong genre, and end up disappointing readers, leading to poor sales or bad reviews.
Even I’ve positioned novels incorrectly in the past. When I launched Quality DNA, I was convinced my story was pure science fiction since it included technological elements. However, that category didn’t feel like a good fit for sales, since sci-fi often brings expectations of space exploration or far-future settings.
I received reviews saying the book was very fast-paced—maybe even too much so. I started telling people it read like a thriller until I realized the book was a thriller.
Pivoting my targeting and categories has helped with sales across my novels, so I’m a true believer in the importance of book positioning.
I first heard about Bublish’s new tool, the AI Book Positioning Report, when it launched. I kept an eye on it, and when Bublish emailed me a limited-time discount, I knew I had nothing to lose!
What you get in the Bublish AI Book Positioning Report
Although book positioning typically comes before publishing, I decided to try the tool on Starship Blunder to test it out.
The intake form took no time at all to fill out. You enter a working title, select up to three goals for your project (things like strengthening your author brand, sharing a message, making money, etc.), answer a couple of simple questions, briefly describe the story, and upload your manuscript.
Within about ten minutes, the report is ready to download. Mine included:
- 9 title suggestions
- 4 series title suggestions
- 10 Amazon category suggestions
- 5 BISAC category suggestions
- 15 keyword suggestions
- A reader persona description
- 5 suggested community/book club types
- 8 comparable titles
- An enhanced description (~2000 characters)
- 5 top selling points
Chat, I was impressed.
I was genuinely impressed with the report I received. The tool clearly got Starship Blunder.
The list of comps was the standout for me. It included a mix of classic titles and newer books with overlapping themes and elements. Some (like Douglas Adams’s The Hitchhiker’s Guide to the Galaxy) were ones I was already using to target ads.
Additionally, the selling points focused on the book’s emotional experience, which is what draws readers in. The report identified “found family” as a core element of the book, something I hadn’t explicitly called out before, but which absolutely fits the Blunder crew.
I’m excited to test the keyword suggestions. Keywords can be incredibly difficult to get right. It’s hard to know what readers are actually searching for, what’s too broad, and what will resonate. It’s easy to fall back on generic terms that return millions of results. There are expensive tools dedicated solely to keyword research, so if the keywords from this report help Starship Blunder sell more copies, that alone will be worth the price.
Naturally, I didn’t need the title suggestions for the book or series, since it’s already published and has a strong title. Similarly, I won’t be using the enhanced description.
That said, the description did a great job summarizing the book and matching its humorous tone. It ran a bit long and didn’t quite hit the sharp sales beats I’d want in a final blurb, so I’d recommend editing the report’s description down if you want to use it.
The least useful part of the report for me was the reader persona. It basically stated that the ideal reader for Starship Blunder enjoys reading books with the themes present in Blunder, which is true but a bit obvious.
A more actionable persona might include details like age range, interests, and behaviors. For example, I’d describe Starship Blunder’s ideal reader as someone 30+ who enjoys lighthearted media and parody. They’re likely fans of Star Trek, Spaceballs, The Hitchhiker’s Guide to the Galaxy, The Onion, or Weird Al, and may spend time in fandom communities, attend conventions, or browse sites like TV Tropes.
So, who is this for?
A tool like this would have been a game-changer when I was a new author.
I struggled to get my books to break out until I started writing the Puzzling Escapes series, which is so niche and targeted to a specific audience that marketing was simple.
I highly recommend the AI Book Positioning Report for:
- first-time authors preparing to publish
- indie authors unsure about categories or keywords
- authors switching genres or writing under a new pen name
It’s incredibly difficult to position a book without reading the full manuscript, which means it’s easy to waste time and money—even when using tools that others swear by. Many marketing tools rely on your book description, which might not fully represent the story, leading to mismatched targeting.
The current price for the tool is $199 per title, which I think is still a bit steep for what’s included. That said, I was able to get my report for a fraction of that, so if you’re reading this in April 2026, definitely check out the current promotion.
I’ll be keeping an eye on how the tool evolves. I’d love to see improvements to the reader persona, a shorter and more sales-focused description, and possibly ad-targeting insights or copy suggestions.
Closing Thoughts
I originally figured that even if the report wasn’t helpful, I’d still get my money’s worth at the promotional price by writing a review like this. Instead, I got far more value than I expected and was genuinely impressed with the quality of the AI Book Positioning Report. I’ll likely use it again when I have a new novel approaching publication.
Even if you’re not currently preparing a book, it’s worth checking out Bublish and what they offer.




I’ve found that I often sell about the same number of books at a mid-size
event as I do at a large one. There are also several factors that make huge
events less appealing as a vendor:

