October 29, 2016

Formatting Hell and 5 Tips for Making a Beautiful eBook

I thought formatting a book for print would be the hardest part of doing all the self-publishing stuff myself (aside from marketing). As soon as my editor finished proofreading my manuscript, I stuck it in Microsoft Word and tinkered with it until I was satisfied. Thankfully, there's lots of support for Word on the internet I could look up each time I got stuck. But making an ebook? Holy cow. What a learning curve.

Since I plan on publishing exclusively on Amazon at first, I just needed to turn my manuscript into a mobi file.  My writing software, Scrivener, can compile a manuscript into a variety of formats, so I started there. The file I got looked pretty plain. I had used images for the scene breaks in the paper version and wanted to use them in the ebook version as well. Also, there were a bunch of letters in the manuscript that I wanted to be formatted a little differently so they would stand apart from the normal text.

One of the options Kindle Direct Publishing offers is uploading the book file in HTML. Since I did a segment in coding HTML/CSS in college, I felt confident in using it for my book. I downloaded a free HTML editor, compiled my manuscript as a web page from Scrivener, and then tinkered with it to make it pretty. I was able to make a new paragraph style for the letters, use a different font for the title and part headings, and add my scene break image. Previewing my manuscript in a web browser, it looked really sharp.

And then I uploaded it to the KDP website and previewed it. All the different fonts, font size specifications, and spacing got stripped. My title page became an otherwise blank page with just the title and my name crammed at the top.

Next, I tried downloading Sigil and making an ePub from my HTML code then use an online converter to turn the ePub into a mobi. When that didn't work, I downloaded kindlegen and used it and my kindle app to preview each minute change I made in the HTML. Then I asked Reddit.

Finally, I studied some eBooks I purchased and how they displayed on my Kindle Paperwhite. I looked at books by big publishers, small publishers, and self-publishers. I was surprised to find how simple the big publisher produced eBooks were. Instead of using fancy fonts and extra padding above each new chapter, the chapter title was just bolded and aligned right. Instead of having a perfectly formatted title page, they used an image of a perfectly formatted title page. The same held true for the self-published books.

With this in mind, I saved a few of the nice looking pages from my book as images and stuck them in the eBook, and finally got it to look right.

So, if you've decided to use HTML to format your own eBook, here's some of the code I used to get a nice looking eBook:

1. Use CSS to format everything. I recommend using a style sheet.

  <head>
    <title>My Great American Novel</title>
    <meta name="Author" content="Beth Martin"/>
    <link rel="stylesheet" href="eBookStyleSheet.css" type="text/css"/>
  </head>


2. Make nice chapter titles. The font size set at 2em makes the font twice the size as the user defined text size so the chapter title will scale with the font size the reader chooses.  I used Helvetica to contrast with serif fonts most readers use for reading eBooks. Instead of manually adding page breaks between chapters using Kindle's special command <mbp:pagebreak />, I  added them as part of the chapter title. The 1em padding adds space between the title and the beginning of the text. This part goes in the heading between the <style type="text/css"> and </style> tags.

    h3.chapters {
     font-size: 2em;
     font-family: "helvetica", sans-serif;
     page-break-before:always;
     text-align: right;
     font-weight: bold;
     padding: 1em;
    }

Now just typing "<h3 class="chapters">Chapter Title</h3>" in the HTML body for the chapter title does all the heavy weight of formatting and starting chapters on a new page.

3. Make the paragraphs nicely indented. The default for paragraphs in HTML is no indents and padding (verticle space) between paragraphs. This neatly changes that.

    p.p1 {  
     text-indent: 2.0em;
     padding: 0;
margin: 0;
    }

I also had paragraphs that I wanted to have padding and no indent, so I defined those as a different style.

    p.p2 {
     padding: 0.2em;
     text-indent: 0;
margin: 0;
    }

Here's what it looks like in the body:

<p class="p1">This paragraph will be indented.</p>
<p class="p2">This one will not.</p>

4. Add images. I compressed the images as GIF files trying to keep them around 500 pixels wide. Kindles using e-ink will display them at full page, but I added the height command so they'd display as a full page on more advanced devices. I ended up using images for the title page and the pages separating the three parts.
<div style="height: 100%; text-align: center">
<img style="height:100%;" src="TitlePage.gif" alt="My Great American Novel"/>
</div>

5. Use custom scene breaks. This is an easy way to give your eBook some flair. The padding gives an empty line above and below the image. I defined the height as 1em so the scene break image will scale with the font size the reader chooses.

<div style="height: 1em; text-align: center">
<img style="height:1em;" src="SceneBreak.gif" alt="***"/>
</div>

These commands seemed to do the trick in making my eBook look much more professional. I recommend using Sigil to put together the book into an epub. Uploading the epub to KDP seemed to work well.

October 20, 2016

Back to Reading

The whole self-publishing gig is overwhelming. I've got a cover which I love and the manuscript is getting proofread. I'm still flip-flopping between trim sizes and font choices. I've drowned myself in information about marketing and am thinking about hiring some help with that. Yeah, overwhelming.

I've done my best to distract myself from all that by reading. My 'to be read' pile has grown a little unwieldy.  I still haven't even read Go Set a Watchmen yet. Usually, I'll buy two books and plow through them. This time, I bought four, then two more, then another two on my kindle. It's okay though. I'll get through them all, hopefully sooner rather than later.

Right now I'm reading Rise of The Chosen by Anna Kopp. Even though zombies give me nightmares, this book is definitely worth it. That, and I'm a sucker for a kick-ass female lead. As soon as I finish I'll try to post a review.

I'm also reading Book Marketing is Dead by Derek Murphy because I can't help myself. He's shared a wealth of information to help fellow indie authors. Maybe after I finish my current pile of books, I can pick up one of his novels.

October 13, 2016

Branding

When I was working at a bank, they did a big rebranding which included new commercials, new promotional materials, and a new tagline. At the time, I didn't really understand branding or its impact, but I did go to the big celebration breakfast they threw with free food and coffee. All that I could gather was that branding was a short catchy slogan with a feeling behind it. And besides, the bank name and logo stayed the same.

Now that I'm gearing up for publishing (holy cow, is this really happening? someone pinch me), I've run into the idea of branding again. Specifically, author branding. I did a little research to learn more. An author's brand helps makes their content recognizable to readers. This could entail a specific color pallet across social media, a logo or image, similar cover designs for all their books, or a specific font for their byline. Some authors use just their name as their brand which works for well-known writers.

I had already made my website and twitter themes consistent. If you've seen my blog before, you probably already noticed the new template. I was using a soft image of a typewriter with dark magenta script text and a light gray damask pattern for the outer background. I wanted the design to communicate immediately that I'm a writer, which it did. Where it fell short was that it doesn't match what I write. I have two near-future science fiction novels I want to publish and am planning a space opera style novel for NaNoWriMo. Magenta script text and typewriters don't say speculative or science fiction.

But I'm making a brand for myself, not just what I write. I love star gazing which also ties in nicely with science and space. The background image is a picture from the Hubble telescope which I found on the NASA website. I also like bright and punchy colors, so I brought out the green and purple colors for the rest of the page. I really like the font I used for my name at the top and hope it will work on a book cover.

All that said, none of this is set in stone. Just like the bank I worked at did a big rebranding event, I can do it for myself too. Well, maybe not a big event. I might just tweak it a little for now. I'll leave the big events for the release of my first book.

Keep in the loop by joining Beth's publishing journey.



October 8, 2016

Making the most of a rainy day

I've heard recently that it's important to have experiences and make memories. Certainly my memories from childhood that stand out were the ones where my family went somewhere interesting or did something out of the ordinary.

Going anywhere with my family is a challenge. We have two small children who communicate in sweet giggles and wild tantrums. But we've resolved that new experiences are worth the work.

I love the Rennasaince festival which is held in September and October where I live. Figuring it was worth a shot, I looked at my calendar and compared it to the weather forecast. Three day weekend, Saturday had a 65% chance of rain. Perfect.

I'd rather deal with rain than crowds, and the kids seemed unphased by the wet weather. We got to see cheesy shows, eat all kinds of food on a stick, and browse interesting items for sale made by local artists. There was even a playground with a pirate ship. My son's favorite part was the booth selling painted gourds, my daughter fell in love with a little fairy ornament, my husband got his enormous turkey leg, and I got to browse all kinds of neat stuff. Yes, we got soaked to the bones and had a hard time getting the stroller through all the mud, but we made a memory.

As we walked back to the car, soaked and tired, a woman yelled to get our attention. "Sir, even though you have wee little ones, they'll remember times like this. I've been going to this faire since I was a small child. Children need experiences. You're doing a great job."

My heart warmed at the compliment. In the middle of the parenting trenches, it's hard to see the fruits of my labor. I hope the kids will remember this day: the day we all intentionally went to the Ren Faire during bad weather.

I strongly believe that having adventures not only helps one grow as a person, but also improves creative endeavors. Living fully has made me write more authentic feeling scenes. I'll keep wracking up more and more experiences, but not just for myeself. I'm also doing this for the kids. One day, they'll be able to pull on their memories of our family adventures for inspiration. And when they do, I'll be excited to see what they come up with.

October 2, 2016

Time to get things rolling

I've been keeping myself pretty busy but sometimes busy is good. There's been lots of running around to appointments, and shuttling the kids to activities. Basically not a lot of time to focus on my writing. But as they say, if you really want to do something, you'll make time for it.

I'm pretty set now on taking the self-publishing route. My current plan is to release my first novel in Spring 2017 and my second in Fall 2017. This is not an announcement, just a rough idea which is not in any way final. Part of this plan includes being a little more professional, which includes buying my own domain.

This means that I've pulled out my first novel from its (metaphorical) dusty drawer and started giving it some serious polish. After getting many rejections (some of which were very encouraging) going through the submission process, I was getting a little down about my book. But going through and doing line edits (again), man, I love this story. I really think it will find its audience and do really well.

My first struggle has been figuring out what to do for the cover. I am by no means a graphic designer, so when I asked for opinions on my cute cover made in Gimp, the feedback contained a lot of constructive criticism. Yeah, it needs a lot of work. Considering how important a book cover is to get readers to click on it and read the description (and buy!), I've been looking into having a professional do it. The only drawback is that it's really expensive. I don't have a lot of money to invest in this right now. An affordable option would be a premade cover, but none of them really catch my eye.

But while I'm figuring all this other stuff out, I really want to get back into a writing routine. The first step is picking up my most recent manuscript and starting over. I still love the basic premise but need to change the scope of the story. It's time to brainstorm and outline so I know where I'm heading. By the time that's done, it will be November. So that means I'll try to do NaNoWriMo again this year! I think I'll be much more successful this time. I already have something that I want to write and am not coming up with just anything only so I can participate.

Hopefully, I can get a cover made up soon that I can share. By then, I'll be able to make a more official announcement. I'm excited; I hope you are too!